Brand clothing franchise, although there is a clothing brand as a strong backing, the probability of success is relatively high, and the profit margin is relatively large, but there are also certain disadvantages. Friends who want to invest in brand clothing franchise cannot blindly enter the brand clothing franchise industry, must understand the advantages and disadvantages of brand clothing franchise, and then transform the disadvantages into advantages in order to achieve success. Below, the editor will analyze the advantages and disadvantages of brand clothing franchise for you, hoping to help you.
Advantages of brand clothing franchise:
1. Brand clothing franchise can avoid the hard work of purchasing goods. Especially in non-Guangzhou, Hangzhou and other big cities, franchise clothing stores, you can save a lot of cost and time without having to make a train to the wholesale market every month.
2. Choosing brand clothing to join means that there is no need to promote a lot. Because consumers already have a certain awareness of the brand, and in the future operation, franchisees will continue to increase publicity.
3. Mid-to-high-end customers and some male customers trust the brand, so they usually feel that the quality of the brand’s clothing is guaranteed. In this way, a group of such repeat customers will be cultivated.
Disadvantages of brand clothing franchise:
1. There is no autonomy. In other words, the store cannot freely choose the goods, so it is difficult for the clothing in the store to reflect the personality of the store owner. Some individual manufacturers will even directly intervene in the market, which will cause conflicts between manufacturers and store owners.
2. Lack of integrity of second- and third-tier brands. There is also such a brand, everything you say at the beginning is good, and if you really join, you will regret it the same. Not all brands have such a good reputation, and there are also some second- and third-tier brands that lack due integrity.
3. Lack of popularity. At present, most second- and third-tier brands have not done enough publicity, and consumers are completely unaware. So joining such a brand does not play the role of the brand at all.
4. The franchise fee of well-known brands is very expensive. So it is not suitable for small investment stores.
The above are the advantages and disadvantages of brand clothing franchise, friends who invest in brand clothing franchise, after understanding these, they must find ways to transform the disadvantages into advantages, so that they can get twice the result with half the effort and achieve success.