How to display clothing products

Clothing display is a kind of product placement art, a good display can be integrated with the surrounding environment in an effective space, creating a strong visual impact and attracting customers’ attention. Finally, it achieves the purpose of spreading brand culture, enhancing brand image and promoting product sales. Today, the editor of the Internet of Clothing will introduce to you how to display clothing products.
The layout of modern clothing retail stores can be roughly summarized into three categories: guided, freestyle and checkered.
(1) Guided layout: Guided layout is a more common layout method in clothing retail stores, which is to set up only a single customer circulation channel in the store, which is characterized by intentionally or unintentionally allowing consumers who enter the store to browse the goods in the store. The advantage of this layout is that it can maximize the display of store products to consumers, avoid missing the favorite style due to consumers’ carelessness, encourage and stimulate customers’ impulsive shopping, and maximize the product display.
(2) Freestyle pattern: Freestyle pattern is the most used layout method in clothing stores now. The biggest feature of this layout method is to attract the attention of consumers and extend the stay time of consumers in the store. The specific method is to leave customers with a relatively large browsing space for the display stand, containers and aisles, and at the same time combine exquisite props and charming lighting to create a relaxed and pleasant store environment. The advantage of this layout is that it improves the shopping experience of customers and the exposure of store products, but the disadvantage is that the space utilization rate is low, and the leisure environment reduces the efficiency of customers’ mobile browsing. This method is more suitable for larger stores and well-known brands.
(3) Checkered layout: Checkered layout is relatively rare in clothing retail stores, because compared with the previous two layout methods, it is slightly monotonous and boring, and cannot attract the attention of customers. Its main feature is that the goods and props are displayed in the store in a regular manner in the form of a grid or long strip, and the aisles are mostly straight. The disadvantage of this layout method is that it is not beautiful enough and unattractive. The advantage is that it can maximize cost savings and space layout, maximize the utilization of store space, facilitate customers to choose, and save customers’ shopping time.
The decoration design of goods is the main part of clothing display design, and it is also the most important part. The main purpose of product display is to highlight the characteristics of the product, so as to fully display the brand image and leave a deep impression on customers. Scientific and reasonable product furnishings can beautify the shopping space, fully display products, facilitate customers to buy and try on, stimulate sales and other functions. In terms of the height of the product display, the height at which the consumer’s eye can be directly scanned, that is, the optimal height of the product display, is called the golden segment, that is, the position that is most convenient for customers to directly take the product. Generally, the golden segment for male customers is about 85~145 cm, and for female customers it is 75~135 cm. The height of the display utensils in the center of the store should be about 145~150 cm, and the height of the goods placed against the wall should not exceed 210 cm. In terms of the arrangement of product display, the main methods are as follows:
1. Piano key display. That is, two or three products of the same color are used to display them next to each other, and then display 2-3 color blocks on the same shelf, alternating displays to produce a sense of rhythm and jumping, forming a piano key effect and avoiding customer visual fatigue;
2. Rainbow color display. If the product is monochromatic, arranged from light to dark; If the product is non-monochrome, then it is arranged in the order of monochrome, stripe, plaid, floral, large pattern. Make customers feel natural and have a sense of intimacy;
3. Matching display. That is, it is displayed according to the fixed matching style of the product, which is convenient for customers to try on and match a complete set when purchasing. Generally, bottoms will fall, giving people the feeling of staggered up and down, with clear layers;
4. Category display. This kind of product display is more suitable for self-selected brand display, that is, the products are displayed according to categories, which is convenient for purposeful customers to choose directly, and customers can also fully compare different styles and colors of the same category to choose the most suitable products for themselves.