How to choose a men’s coat? The ultimate guide to dressing and shopping in all scenarios

Whether it’s a stormy outdoor adventure, a business occasion for a professional commute, or a casual moment for street walking, the right men’s jacket can meet both functional needs and personal style. However, in the face of a dazzling array of windproof jackets, wool coats, denim jackets and other categories on the market, many people will be in difficulty […]

Whether it’s a stormy outdoor adventure, a business occasion for a professional commute, or a casual moment for street walking, the right men’s jacket can meet both functional needs and personal style. However, in the face of a dazzling array of windproof jacketswool coatsdenim jackets and other categories on the market, many people will be in difficulty in choosing. This article will start from the needs of different scenarios, combined with real cases and professional data, to help you find the coat that suits you best.

1. Outdoor adventures: functional jackets are your “protective shield”

The core requirement for outerwear in outdoor scenes is “anti-fabrication” – windproof, waterproof, and breathable are indispensable. Different outdoor scenes have different emphasis on functions, and blindly following the trend to buy “top equipment” often causes waste.
I once led a team to participate in a hike in the western Sichuan Plateau, and Xiao Li, who was with me, wore an ordinary waterproof jacket at first, but when he walked to the pass at an altitude of 4,000 meters, the wind mixed with rain and snow poured into his collar, and the inside of the jacket was quickly soaked with sweat, and the whole person was shivering from the cold. Later, he changed into his teammate’s three-in-one jacket, put on the inner fleece, and the outer hard-shell was windproof and waterproof, and then he successfully completed the trip. This case fully illustrates that the functional selection of outdoor jackets must be tailored to the specific scene.
Functional coat type
Core features:
Applicable scenarios
Purchase key points
Hardshell coat
Extremely windproof and waterproof, wear-resistant
Heavy rain, rock climbing, high-altitude hiking
The fabric has a waterproof index of ≥ of 10000mm and a breathability index of ≥ 5000g/24h
Softshell jacket
Windproof and breathable, good elasticity
Spring and autumn hiking, city cycling, light outdoors
Give preference to fabrics with stretch fibers, such as spandex blends
Ski jacket
Waterproof and breathable, warm and snowproof
Skiing, snow camping
Snow skirt on cuffs, windproof fleece at the neckline, and waterproof zippers on the pockets
Can be packed with a trench coat
Lightweight and portable, the base is windproof
Short trips, emergency backup
Choose a style that ≤ a fist in volume after storage
In addition, outdoor cargo jackets are suitable for scenarios where tools need to be carried, and the multi-pocket design can meet storage needs; The breathable jacket is more suitable for sweaty activities such as river tracing in summer, and the core is the design of the breathable holes of the fabric.

2. Workplace commuting: business jackets support your “sense of professionalism”

The jacket for business occasions is the “first business card” of a person’s professional image. It doesn’t need to be too fancy, but the fit, fabric, and details often determine the overall style.
When I was purchasing, I came into contact with a customer in the financial industry who complained that the wool coat he bought before was too wide and bloated when worn, and he was always privately said by his colleagues at important meetings that he was “not energetic enough”. Later, based on his 178cm and 70kg figure, I recommended a single-breasted coat with a well-fitting shoulder line and waist design, which instantly raised his workplace image to a higher level. This case tells us that the fit of a business coat is more important than the brand.
The choice of coats for different business scenarios is also particular:
  • Formal meetings/negotiationsA suit coat or wool coat is preferred. The higher the wool content, the better the texture, it is recommended to choose a style with 70%-90% wool content, which is both warm and not easy to pilling. The colors are mainly black, navy blue, and dark gray, which are versatile and stable.
  • Daily commuting/short business tripsA business trench coat or a business travel jacket is more suitable. The business trench coat is over the knee, paired with a shirt and trousers, capable and stylish; The business travel portable jacket can be folded and stored, and the weight is generally within 500g, which is very suitable for people who travel frequently.
  • Transition between autumn and winterLightweight down commuter jackets are a good choice. Wear a suit inside and a lightweight down jacket outside, and it will not be rude to take off your jacket when you enter the room. When choosing, give preference to the style of a stand-up collar or a small lapel collar, which is more businesslike than a hooded model.
In addition, machine washable blazers are suitable for busy professionals, saving the trouble of dry cleaning, and check whether the fabric is wrinkle-resistant when purchasing to avoid deformation after washing.

3. Street trend: wear your “exclusive style” in a casual jacket

The core of casual trendy jackets is “personality expression”, there are no fixed rules for wearing, but the adaptation style of different styles is very different, and choosing the right style can instantly fill your sense of trend.
I have a young colleague who likes to dress on trends, and at first he wore a MA-1 jacket for any occasion, but it turned out to be out of place at a friend’s wedding. Later, at my suggestion, he adjusted according to different scenes: wearing a denim jacket with cargo pants when going out every day, retro and casual; Wear a printed jacket with casual trousers at a party, which is fashionable and not exaggerated.
The current popular casual trend jackets have their own “opening methods”:
Denim jacket: the king of versatility, whether it is suitable for T-shirts, shirts or sweaters. Light blue is suitable for spring and summer, dark blue and black are suitable for autumn and winter, and the old model has a more retro feel than the solid color model.
Baseball jacket: an age-reducing artifact suitable for young people. Styles with letter embroidery or striped cuffs are more trendy and look great with jeans or sweatpants.
Bomber jacket: divided into MA-1 (short style) and B-3 (long fur integrated), MA-1 is suitable for spring and autumn, and B-3 is suitable for cold winter. Black and army green are classic colors that are not easy to go out of style.
Coach jacket: Lightweight and breathable, suitable for spring and summer outings. Contrasting patchwork jackets or simple solid colors are popular, and they are layered with a hooded sweatshirt.
In addition, loose dropped shoulder jackets are suitable for thin people and can increase the overall sense of heaviness; The hooded sweatshirt jacket is suitable for casual sports scenes, and it is full of energy with sneakers.

4. Keep warm in the cold winter: down/cotton clothes guard your “temperature defense line”

When choosing a jacket in winter, keeping warm is the first priority. Down and padded clothes are the mainstream choices, but many people can’t tell the difference between the two and don’t know how to judge the warmth effect.
Last winter, I helped a relative in the northeast buy a warm jacket, and he wanted to buy a thick cotton jacket at first, which he thought was durable. But considering the low temperature of minus 20°C in the northeast, I recommended an 800 degree of down jacket, telling him that the higher the volume, the stronger the warmth, and under the same warmth effect, the down jacket is lighter than the cotton jacket. Later, he reported that this down jacket made him not feel cold in the snow for half a day.
The key points of purchasing down and cotton clothes can be seen in one table:
Category
Core indicators
Warmth effect
Applicable temperature
Pros and cons
Down jacket
Down content and fluffiness
High
-5°C to -30°C
Advantages: Lightweight and warm; Disadvantages: The price is high, and moisture protection is required
Cotton clothes
Cotton content, filling amount
Medium
0°C to -10°C
Advantages: affordable and durable; Disadvantages: Heavy and limited warmth
When purchasing, the 90-down down jacket is better than the 80-down down jacket, which is suitable for the cold areas of the north; Long down coats cover up to the knees and are suitable for people who often stay outdoors; Down vests are suitable for scenes with large temperature differences between indoors and outdoors, wearing a sweater inside and a vest outside, making activities more flexible. In terms of cotton clothes, lambswool cotton clothes have stronger warmth than ordinary cotton clothes, which is suitable for the winter in the south; The liner is removable and the cotton jacket is worn three times in one outfit, which is very cost-effective.

5. Seasonal transition: spring and autumn jackets cope with the “temperature difference problem”

In spring and autumn, the temperature difference between morning and evening is large, and it is more stuffy at noon, and the jacket needs to meet the needs of “lightweight, easy to put on and take off, and multi-functional”, which can not only cope with the coolness of morning and evening, but also not look bloated at noon.
When I was working in Hangzhou before, I deeply experienced the “dressing troubles” of spring and autumn – wearing a thick coat in the morning is hot at noon, and wearing a thin jacket is cold in the morning. Later, it was discovered that a packable jacket and a thin trench coat are the artifacts to solve this problem, and they can be folded and put in a bag when it is hot at noon, and they do not take up space at all.
Popular outerwear for spring and autumn, each with its own advantages:
  • Spring and autumn jacket: basic, the fabric is mainly cotton and polyester, the style is simple, suitable with jeans and slacks, it is a “universal jacket” in spring and autumn.
  • Sunscreen skin clothing: suitable for spring when ultraviolet rays are strong, not only can protect against the sun, but also protect against wind. Choose the UPF50+ style for more guaranteed sun protection.
  • Knitted jacket: Soft texture suitable for cool weather in the morning and evening. Wear a T-shirt inside and a knitted jacket on the outside, casual and comfortable, suitable for everyday outings or the office.
  • Lightweight down vest: The “hidden warmth artifact” of spring and autumn, wearing a shirt inside and a vest outside, which is warm and does not affect activities, suitable for cool mornings or evenings.
In addition, quick-drying jackets are suitable for spring and autumn sports, and can dry quickly after sweating to avoid cold; The hooded windproof jacket can cope with the windy weather in spring and autumn, and is very practical.

6. Future trends: sustainable and technological fabric jackets

With the popularization of environmental protection concepts and the development of technology, more and more brands are beginning to launch jackets with sustainable fabrics and technological functions, which are not only environmentally friendly, but also bring a better wearing experience, becoming a future fashion trend.
According to international environmental organizations, the production of traditional polyester jackets emits about 8kg of carbon dioxide, while recycled polyester jackets are processed from recycled plastic bottles, which can reduce carbon emissions by more than 60%. I have purchased a batch of fluorine-free waterproof jackets before, compared with traditional fluorine-containing waterproof jackets, it will not cause pollution to the water environment, and the waterproof effect is also excellent, which has been favored by many environmentally conscious customers.
Tech fabrics and sustainable outerwear to watch include:
  • Graphene thermal jacket: Graphene has excellent thermal conductivity, can quickly lock in body heat, is 30% warmer than ordinary down jackets, and is lighter.
  • Phase change thermostatic jacket: The fabric contains phase change materials, which can automatically adjust the temperature according to the ambient temperature, absorb heat in summer and release heat in winter, and achieve “constant temperature wear”.
  • Traceable down jacket: The down of each jacket has an exclusive traceability code, and consumers can check the source of the down and avoid buying “live down” products, which is more ethical.
  • Bio-based fabric jackets: made from plant raw materials such as corn and sugarcane, degrading much faster than traditional fabrics, reducing dependence on petroleum resources.

7. Procurement perspective: Yigu’s product selection suggestions

Hello everyone, I’m Yigu, and I’ve been engaged in menswear sourcing for many years. From a procurement point of view, the core of men’s jacket selection is “accurate matching needs”. First of all, functional jackets should look for professional fabric certifications, such as GORE-TEX’s waterproof and breathable certification, and avoid buying “pseudo-functional” products; Business coats focus on the fit and fabric texture, and the cost-effective styles of small brands are often more worth buying than the basics of big brands. Secondly, sustainable and technological fabrics are the future of outerwear, and more and more customers are now purchasing such outerwear, especially young people and corporate customers. Finally, I would like to remind everyone that whether it is online or offline purchase, we must pay attention to after-sales service, such as whether to support returns and exchanges, warranty policies, etc., to avoid stepping on pitfalls.

8. FAQ: Frequently asked questions about men’s coats

Q1: Can windproof and waterproof jackets be used universally? A: It is not recommended to be universal. Windproof jackets rely mainly on tight fabrics to block the wind, but are less waterproof; Although waterproof jackets are also windproof, they may not be as breathable as specialized windproof jackets and should be selected according to the specific scenario.
Q2: How to clean and maintain a wool coat? A: Coats with high wool content are recommended to be dry cleaned to avoid machine washing deformation; Hang it on a wide-shoulder hanger every day to avoid exposure to the sun, wipe it gently with a wet towel if it gets stained, and put insect repellent when storing.
Q3: Which is more important, the fluffiness or down content of a down jacket? A: Both are important. The down content determines the warmth foundation of the down jacket, and the fluffiness determines the warmth efficiency, so it is recommended to choose a style with a down content of ≥80% and a volume of ≥ 600, taking into account both warmth and lightness.
Q4: Is it worth buying a sustainable fabric jacket with a high price? A: It’s worth it. Although the initial price of sustainable fabric jackets is high, they are more durable and in line with environmental trends, making them cost-effective in terms of long-term use and social value.
Q5: Is the thin trench coat in spring and autumn suitable for small boys? A: Yes. Small boys should choose a thin trench coat with a length below the hips and above the knee, paired with slim-fitting pants, and avoid wearing long or too wide styles, which can look tall and neat.
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